When asked what I do for a living, I am always so tempted to say “storytelling”. "I write compelling, sometimes absurd, sometimes comedic, stimulating and thought-provoking stories”.
I’m not just a writer, but an unapologetic content creator, who cherishes the opportunity to electrify, stimulate and inspire audiences, while framing narratives around critical thought, abandoned histories and revisionist futures.
My work encourages brands to inspire and challenge each other, find a social and ethical premise on which to base their products, and transform bystanders into consumers and co-creators. I believe in consumerism that goes beyond sale, product value and consumption, and ventures into spaces that enrich lifestyles, promote better health, better values and spark big conversations.